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PROFESSIONAL EXPERIENCE

Marketing Lead Evergreen Home Loans | 2026 – Present

Direct enterprise-level marketing strategy across social, monthly campaigns, email, blog, expansion initiatives, and executive storytelling.
Redesigned monthly email structure for agents, leads, and customers, improving content hierarchy and increasing click-through activity by 550%.
Lead cross-channel brand execution for award campaigns, licensing announcements, high-visibility content, and search-optimized resources.
Partner with the Marketing Specialist to ideate, refine, and execute blogs, graphics, email communications, and Google Business content.

Senior Social Media Marketing Specialist Evergreen Home Loans | 2023 – 2026

Managed recurring corporate, CEO, and loan officer content systems, supporting 150 to 180 loan officers across a company footprint that grew from 11 to 40 states.
Increased CEO social media engagement by 140% in 6 months through strategic executive positioning and structured thought leadership development.
Built data-informed social, recruiting, and product campaigns using Sprout Social and Meta Business Suite insights to support growth initiatives.
Led social media trainings for loan officers and realtors nationwide, including a virtual session for 260 realtors and in-person trainings across Montana, Ohio, and Washington.

Founder & Brand Strategist B Social Co. | 2023 – Present

Develop and lead digital branding strategies for clients across real estate, finance, beauty, and lifestyle industries.
Produce short-form video, campaign concepts, and brand storytelling assets designed to increase engagement and audience growth.
Collaborate with influencers, retail brands, and production partners to deliver creative campaigns that align with measurable business objectives.

Social Media & Marketing Manager (Middle TN) Churchill Mortgage | 2022 – 2023

Managed customized content strategies for 10+ high-performing loan officers, aligning messaging with audience behavior and referral growth.
Strengthened referral networks through integrated digital campaigns, email marketing, CE classes, and realtor event branding.
Optimized paid and organic social strategies using performance analytics and CRM reporting.

Social Media Specialist Churchill Mortgage | 2020 – 2022

Supported corporate and loan officer social media strategy for a brand licensed in 49 states, including scheduled publishing for 80+ loan officers.
Increased Facebook, Instagram, and LinkedIn engagement by 85%+ through structured content strategy and audience-focused execution.
Directed two major social giveaway campaigns that generated 12,000+ engagements, 7,600+ new followers, 165 social-sourced leads, and 2,400+ database contacts.
Produced and edited short-form video, campaign graphics, milestone content, and internal culture campaigns to strengthen brand storytelling and digital presence.

Marketing Coordinator DELK Industries | 2019 – 2020

Managed eCommerce social media, email marketing, and Shopify content strategy to support digital sales growth.
Led influencer partnerships and promotional campaigns to expand brand reach.

EDUCATION

Bachelor of Arts, Strategic Communication Flagler College, St. Augustine, FL | 2019

TOOLS & PLATFORMS

Social Media Management: Sprout Social, Hootsuite, HubSpot, Meta Business Suite, Planable
Content & Creative: Canva, CapCut, Adobe Creative Suite
Platforms: Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, X, Snapchat
Analytics & SEO: Meta Insights, LinkedIn Analytics, Google Analytics, TikTok Creator Center
Email Marketing & CRM: MailChimp, Klaviyo, Total Expert, HubSpot

LEADERSHIP & TRAINING

Social Media Trainer: Lead nationwide workshops, delivering structured frameworks for brand growth, content strategy, and digital visibility.
Canva Create Conference Attendee (2024, 2025, 2026): Continued professional development in branding, visual storytelling, design systems, and digital strategy.

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