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blake a.
brand:
The Belonging Co
objective:
To capture and produce social-first video content for a high-production, live environment where timing, emotion, and visual clarity matter. The work supported Sunday services, conference coverage, worship moments, music promotion, and community storytelling, translating in-room energy into digital content built for social platforms.
scope:
Work included short-form video capture, mobile-first editing, live production support, fast-turnaround content development, social media team leadership, and creative execution across high-volume worship, music, and event environments
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sunday social storytelling:
Sunday content focused on capturing the pace, emotion, and community of a live service in a format built for social. The work included recurring “Come to Church With Me” videos, message-related edits, and community care stories that helped extend meaningful moments beyond the room.
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conference coverage:
Conference coverage required quick creative decisions across full days of music, teaching, production, and community moments. The work turned high-volume event footage into timely social content that carried energy across digital platforms.
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worship and music promo:
Music-focused content supported The Belonging Co Worship through single promotion, album recording moments, and behind-the-scenes storytelling. The work helped connect live worship, artist moments, and release-focused content into videos built for social engagement.
what this work proved
The Belonging Co showed how social video can carry the feeling of a live environment without flattening the moment. The work required timing, restraint, production awareness, and the ability to turn worship, teaching, music, and community moments into content that still felt human once it reached the feed.
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