BLAKE A. STAFFORD

Social

media

DELK Industries

St. Augustine VCB

Flagler College

Delk Ind.

During his time at DELK, Blake was responsible for running 2 Instagram accounts and 2 Facebook accounts for the company's 2 brands - MYCHANIC and FrostGuard

Blake is responsible for creating the content, reviewing analytics, revising, and creating strategies in order for the brands to grow on these social platforms.

Something that Blake learned while working with these brands is that the viewers really enjoyed user generated content, and responded better to products being subtly introduced as a piece of the picture rather than it being strictly a product placement on a social platform.

See Blake's Social Media Strategy Presentation for MYCHANIC

Created at the start of Blake's DELK Career

See Blake's experience with Influencers

This includes his 2019 FrostGuard Influencer Campaign

See some of Blake's top performing social media posts, on Facebook and Instagram, for the two brands

St. Augustine

VISITORS AND CONVENTIONS BUREAU

Daily Instagram content was the main focus for this internship. Blake captured images and wrote captions that were informative and engaging to the audience.

Blake gained experience using Instagram analytics during this internship. Discovering who to target, when they will be online, and what they're interested in seeing helped decipher what was going to be posted and when.

Blake started running the page when the account had 16 thousand followers and his goal was to build the following count to 18 thousand followers. In March of 2019, Blake reached his goal of 18 thousand followers, and in April of 2019 he reached his secondary goal of 20 thousand.

FLAGLER COLLEGE

Creating daily tweets, Facebook posts, and content for other channels was the main focus for this internship.

Content on Twitter was tailored to the students and was focused on providing them with information about upcoming events while content on Facebook was targeting parents, community members, and alumni. Sharing what is currently happening around campus, and informing the public about certain events

Snapchat stories were created to inform students about Flagler's new safety series, which informed students what to do if they were ever in these situations on campus.

Snapchat Ads were created to target prospective students. These ads promoted campus tours and a Campus Visit Day event