RESUME

blakeastafford@gmail.com

PROFESSIONAL EXPERIENCE

2022 | Social Media and Marketing Manager, The Michael Brown Team at Churchill Mortgage

Strategy - research, outline, and implement new marketing tactics for the top producer and 7 other Home Loan Specialists across various mediums (i.e. digital, social, print, etc.).
Content Creation - create 8 content calendars monthly, specifically curated for the Home Loan Specialists on the team. Each calendar is custom to the Home Loan Specialists target audience and tone.
Retention - focus on building and retaining relationships with Realtor partners and clients after they have funded. This includes organizing Realtor appreciation events, coming up with a post-closing marketing drip, and gathering materials for closing gifts.

2020 | Social Media Specialist, Churchill Mortgage Corporation

Strategy – Implement customized strategies and KPIs for CMC and work with copywriters, graphic designers, content creators and multimedia specialists to increase following by over 85% on Facebook, Instagram and LinkedIn. Gather reports and analytics weekly for CMO review.
Management – responsible for scheduling content through Hubspot and Facebook Creator Studio for CMC corporate and 60+ loan officers on Facebook, Instagram and LinkedIn. Engaged with other users on all corporate platforms through comments, direct messages and story shares.
Content Creation – design graphics, gather images, create and edit videos for 4-6 content calendars each month. Graphics are created on Canva, videos are shot on iPhone and edited with InShot (mobile app).
Social Listening – Utilize tools such as Audiense and Meltwater to gather information on website and social media users. Data gathered is used to better target ads on Facebook and Instagram.
Giveaways – Organize social aspects in lead generating giveaways with the Database Manager. Use programs such as Woobox and Sweepswidget to build engagement and following on social platforms during giveaways. Created giveaway imagery for 2 major giveaways.

2019 | Marketing Coordinator, DELK Industries

Social Media – manage the Facebook, Instagram, and YouTube accounts for the company’s 2 brands. Created and scheduled content on Hootsuite, interacted with influencers, engaged with followers, reviewed analytics, organized contests and worked with campaign budgets.
Email Marketing – strategized, designed and scheduled emails for the 2 brands. Collaborating with the eCommerce manager to discuss promotions, as well as design drip campaigns.
Brand Asset Management – created and managed assets for the company’s 2 brands. Scheduled and managed video and photo shoots, updated the asset library, and ensured quality and accurate assets were provided to retail customers.
Web Content Management – managed content for 2 eCommerce sites powered by Shopify.
Customer Experience – interacted with customers that have warranty claims, shipping questions, product questions and feedback.

INTERNSHIPS

2019 | Social Media Intern, St. Augustine, Ponte Vedra & The Beaches Visitors & Convention Bureau

Generate content for Instagram and YouTube including vlogs, posts, and stories
Promote local events, businesses, and attractions to followers
Increased following by 25% in 4 months

2018- 2019 | Digital Media Intern, Flagler College

Generate content (pictures, graphics, videos) for Facebook, Instagram, Twitter and Snapchat
Review analytics of ads on the social media platforms listed above

OTHER EXPERIENCES

2017- 2019 | Upperclassmen Vlogger, Flagler College – Created relevant content to answer questions and give advice to students

2016 – 2019 | Flagler College Student Ambassador – Represent Flagler College while giving tours of the campus to 20 prospective students and families each month

2013- 2017 | Customer Service, Publix Supermarkets

EDUCATION

2019 | Bachelor of Arts, Strategic Communications (PR), Flagler College, Saint Augustine, FL

Minor 1: Advertising

Minor 2: Youth Ministry

AWARDS & ACHIEVEMENTS

2018 | Member of the National Leadership Honor Society, Omicron Delta Kappa

2018 | Member of the National Communications Honor Society, Phi Omicron

LEADERSHIP

2021 - Present | Event Assistant at Churchill Mortgage Corporation

2019 - Present | Social Media Team Lead at The Belonging Co

2016- 2019 | Worship Leader at Anastasia Church’s College Ministry (The Well)

2016- 2018 | President of Campus Crusades for Christ at Flagler College (CRU)

2015- Present | Bailey Family Foundation Scholarship Evaluator

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