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RESUME

| blakeastafford@gmail.com

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PROFESSIONAL EXPERIENCE

2019 | Marketing Coordinator, DELK Industries

  • Social Media – manage the Facebook, Instagram, and YouTube accounts for the company’s 2 brands. This involved creating and scheduling content on Hootsuite, interacting with influencers, engaging with followers, reviewing analytics, organizing contests and working with campaign budgets.

  • Email Marketing – strategize, design and schedule emails for the 2 brands. This involved collaborating with the eCommerce manager to discuss promotions, as well as designing drip campaigns.

  • Brand Asset Management – create and manage assets for the company’s 2 brands. This involved scheduling and managing video and photo shoots, updating the asset library, and ensuring quality and accurate assets were provided to our retail customers

  • Web Content Management – manage content for 2 eCommerce sites powered by Shopify and one content site

  • Customer Experience – interact with customers that have warranty claims, shipping questions, product questions and feedback.

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INTERNSHIPS

2019 | Social Media Intern, St. Augustine, Ponte Vedra & The Beaches Visitors & Convention Bureau

  • Generate content for Instagram and YouTube including vlogs, posts, and stories

  • Promote local events, businesses, and attractions to followers

  • Increased following by 25% in 4 months

2018- 2019 | Digital Media Intern, Flagler College

  • Generate content (pictures, graphics, videos) for Facebook, Instagram, Twitter and Snapchat

  • Review analytics of ads on the social media platforms listed above

2017- 2019 | Upperclassmen Vlogger, Flagler College

  • Crowdsourcing on Flagler’s social media sites (including Facebook and Instagram)

  • Creating relevant content to answer questions and give advice to students

 

OTHER EXPERIENCES

2017 | Tobacco Free St. Johns Research (Public Relations Research Class) – Conducted campus wide research for Tobacco Free St. Johns, receiving over 450 survey responses. The research is currently being used at Flagler College, which is now tobacco free.

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2017 | St. Johns Sherriff’s Office Social Media Audit (Social Media Class) – Reviewed SJSO’s social media channels and helped develop strategy and content for certain social media platforms

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2016 – 2019 | Flagler College Student Ambassador – Represent Flagler College while giving tours of the campus to 20 prospective students and families each month

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2013- 2017 | Customer Service, Publix Supermarkets

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EDUCATION

2019 | Bachelor of Arts, Strategic Communications (PR), Flagler College, Saint Augustine, FL

Minor 1: Advertising

Minor 2: Youth Ministry

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AWARDS & ACHIEVEMENTS

2018 | Member of the National Leadership Honor Society, Omicron Delta Kappa

2018 | Member of the National Communications Honor Society, Phi Omicron

2015- 2019 | Dean’s List, Bailey Family Scholarship, Florida Transportation Builders Association Scholarship, Flagler Presidential Scholarship, Mr. and Mrs. Baker Scholarship

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LEADERSHIP 

2016- 2019 | Worship Leader at Anastasia Church’s College Ministry (The Well)

2016- 2018 | President of Campus Crusades for Christ at Flagler College (CRU)

2015- Present | Bailey Family Foundation Scholarship Evaluator

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