During his time at DELK, part of Blake's position required him to look after assets and brand elements. After transitions around the office, it soon became Blake's responsibility to organize brand guidelines, especially for MYCHANIC.

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Blake worked with one of DELK's partnered agencies to create the brand guidelines for MYCHANIC. Upon Blake's arrival at DELK, he was also responsible for doing research on the brand's audience and reporting back to the organization, to help create a consistent brand across the board.